The ease and appeal of spreading videos on social media, makes it another great tool for reaching potential customers.
- 87% of businesses who use video say they use it on social media…
- 78% saying they believe it to be an effective tactic
From the customers perspective…
- 76% of users say they would share a branded video with their friends if it was entertaining
- 65% of users say they’d share a video if it was informative
- Just 3% of consumers say they would never share a branded video under any circumstances.
If you want to download the full survey, you can download it here.